what the heck is this?

Born under wide open skies in Whangārei, The Sky's The Limit was built on a simple belief — that creativity doesn't just belong to the big smoke. Our founder, Josh Burns created this brand from the ground up to celebrate the artists, dreamers, and makers of the North, putting Whangārei's raw, unfiltered voice on the map. No pretence, no imitation — just authentic expression from real people and a real place. The low-down: it’s a freaking sick teeshirt and crewneck.

Or something like that.